In 2023, brands that put in place user-level control of marketing data will reduce customer churn by 40% and increase lifetime value by 25%. — Gartner predicted in 2019.
“Regulatory changes and consumer privacy concerns are reshaping how companies collect, use and approach data-driven marketing. Data collection regulations in the EU (GDPR), Brazil (LGPD), India, Japan and California force businesses to be transparent about the data they gather and enable customers to manage and edit that data.”
Be the bridge. Support standards that respect and put humans first.
Janice K. Mandel 